SITES LatAm
siteslatam.com/enSITES LatAm operates 34,000 towers from one platform
A regional asset lifecycle and tenant platform spanning 15 countries, replacing dozens of country-local spreadsheets and tools.
Vision
Replace dozens of country-local tools with one platform that genuinely understands 15 different markets — and give the regional team a single source of truth without flattening the differences that matter.
Impact
A single tower lifecycle and tenant platform across 15 countries, compressing the lease cycle 41% and lifting tenant NPS 22 points.
Key services
- Custom Software
- Cloud & Platform Engineering
- Strategy & Advisory
- Systems Integration
Customer results
- 34,000+
- Towers on one platform
- −41%
- Lease cycle time
- +22
- Tenant NPS
The challenge
The same business, fifteen different ways
SITES operates wireless tower infrastructure across most of Latin America. From the outside, it looks like one business: the company builds and commercializes towers for the region's carriers and ISPs. From the inside, it had become 15 quietly different businesses, each with its own contract templates, its own regulatory cadence, its own currency, and — most consequentially — its own spreadsheets and homegrown tools. Doing anything regionally required someone to translate, in both languages and processes.
That gap created two specific costs. Tenant onboarding stretched longer than it needed to because every contract had to be hand-routed through the right country team. And the leadership team couldn't see the regional book of business in real time — they saw it in monthly slides assembled out of 15 inputs that didn't always agree. As the carrier customers themselves consolidated and started buying regionally, SITES needed to sell, deliver, and report regionally too.
Our approach
Absorb the differences. Expose what they cost.
The temptation with regional platforms is to flatten — to insist that everyone use the same workflow, the same template, the same naming. That works in theory and fails everywhere. We took the opposite approach: the platform absorbs every country's real differences (regulators, contract law, tax, language, payment terms) as first-class data, then exposes the cost of each difference clearly enough that leadership can choose where to invest in convergence.
That principle guided every architectural choice. Contract templates are versioned per jurisdiction. The data model carries country, regulator, and currency context everywhere. The same workflow can branch on local rules without anyone re-implementing it. And every difference shows up on a leadership dashboard with a price tag, so the regional team can decide which differences to keep and which to slowly retire — based on the numbers, not on opinions.
“For the first time, we can have a portfolio conversation with the same data the country GMs are looking at.”
What we built
One platform, fifteen native experiences
The build covered three connected surfaces, each living on the same data layer but presented natively to the team that uses it.
A tower lifecycle surface
The platform now tracks every tower in the portfolio across its full lifecycle — from site acquisition and permitting through construction, commissioning, ongoing maintenance, and eventual decommissioning. Field crews use a mobile-first surface that works offline and syncs when connectivity returns; corporate engineering uses the same data through a desktop surface that prioritizes portfolio-level views. The system handles per-country regulatory variation — environmental permits, structural certifications, zoning approvals — natively rather than as exceptions.
A tenant relationship surface
For the carriers who lease space on SITES towers, we built a tenant-facing surface that gives them a real picture of their footprint: which towers they're on, what's coming online, what's open, and what their service performance looks like by site. The same data drives the SITES sales team's prospecting view — when a tenant is approaching renewal, both sides see the same numbers. That transparency, more than any single feature, is what moved the NPS number.
A regional analytics layer
Above the operational surfaces sits a regional analytics layer for the leadership team and the country GMs. It answers the questions the monthly slide deck used to answer — but in real time and at the level of granularity the GMs actually need. Currency normalization, transfer pricing, and country-level cost comparisons are first-class capabilities. The monthly business review now happens against live data, with the team focused on decisions instead of reconciliation.
Customer impact
What it looks like to operate as one region
Tenant lease cycle dropped 41% across the portfolio. Onboarding a new site contract — historically a 6–8 week process depending on the country — averages just over three weeks today. Tenant NPS climbed 22 points, almost entirely on the back of one thing: tenants now see the data they need without having to chase it.
Country GMs spend their time on the parts of their market that are genuinely unique, not on the parts that should have been standard years ago. And the leadership team has the regional book of business in real time for the first time in the company's history.
What’s next
What's next
With the operating platform in place, the next phase extends the regional analytics into predictive territory — anticipating tenant renewal risk, modeling new build economics by country, and giving the M&A team a portfolio simulator. Each addition lands on the same data layer, which means each is months rather than years.